Freaks of Nature

Consumer Products - Series

2025

Sid Lee, Montreal, QC
w: sidlee.com

Creative Director: Isabelle Allard Designer: Damien Bertels, Daphne Stivelman, Alexis Coutu-Marion Copywriter: Mari McMurray Director, Client Partnerships: Sandy Covais Account Supervisor: Rachael Knight, Alex Bruza Executive Creative Director: Kris Manchester Chief Executive Officer, USA: Tom Ramsden Client: Lukas Derksen

Winning Website: freaksofnature.myportfolio.com

Freaks of Nature redefines skincare for outdoor enthusiasts with bioengineered ingredients like vegan shark squalane and spider silk, avoiding harsh chemicals. Its bold identity celebrates nature's freaks with vibrant, raw designs. The packaging, made from 100% recycled Oceanworks® plastic, reflects its eco-conscious mission. With a washed-out logo and nature-inspired colors, the brand stands out while staying true to its sustainable ethos.