Full Tilt

Shoe-String Budget Craft - Single


Jess Vopni (Wunderman Thompson )

Winner: Wunderman Thompson Chief Creative Officer: Josh Budd, Dave Federico Executive Creative Director: Ari Elkouby, Cory Eisentraut Designer: Michael Byzewski Print Production Manager: Maria Goss Production Director : Nicola Martin Senior Production Artist : Patrick Conway Producer: Julian Weiman Production Coordinator : Kristina Loschiavo Photographer: Jessie Lau Colour Artist : Andy Smits Printer : Ellen Foley, Bret Cheron : Dizolve, 247 Integrated Inc.

Full Tilt is a new cycling studio that opened its doors for the first time this year. Like most new small businesses, their budget for point of sale marketing material was limited. We knew that traditional fliers wouldn’t cut it, so rather than disrupt cyclists post workout routine, we set out to be a part of it. The result is a one of a kind poster made of dissolvable laundry detergent strips that cyclists can use to clean their sweat-stained clothing.