Future. Now.

Complete Brand Identity Program

2026

Cossette, Montreal, QC
w: cossette.com

This project gives life to a national vision: Alto, a high-speed train connecting Quebec City to Toronto. Design was the solution to make this abstract idea tangible and desirable, transforming a vision into a concrete reality.

Ad Agency: Cossette
Chief Creative Officer, Cossette Est: Anne-Claude Chénier
Executive Creative Director: Richard Bélanger
Creative Director: Olivier Fortin
Art Director, Design: Alexandra Nolot, Virginie Bédard, Nicolas Chamberland
Strategy: Andréanne Lessard
Account Team: Nicolas Girault, Catherine Bédard, Kayla McCaig
Motion Designer: Nicolas Chamberland, Louis Dunnigan Raymond
Client: ALTO; Martin Imbleau, Éric Millette, Sarah Marche