Craft - Illustration - Series


Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Client: GardenWorks Chief Creative Officer: Aaron Starkman Executive Creative Director: Morgan Tierney, Leia Rogers Creative Director: Hans Thiessen Associate Creative Director: Alex Bakker Art Director: Alex Bakker Designer: Alex Bakker Illustrator: Jeff Burgess Producer: Claire Khan Account Services: Tianna Fung, Glen Chalcraft Client: Michelle Martin, Leanne Johnson, Scott Pearce

GardenWorks is a collection of unique, BC-owned community garden centres offering a wide selection of beautiful plants, garden supplies, pottery and home décor as well as expert advice. They wanted a timeless identity that could help to connect people with the natural world, so we created a design system centered around custom botanical paintings that give the brand a unique, elegant look and feel.