Go AI

Young Blood Typography Design - Series

2026

Cossette, Montreal, QC
w: cossette.com

Young Blood: Zacharie Labonté-Mathieu Ad Agency: Cossette Client: Cossette Chief Creative Officer, Cossette Est: Anne-Claude Chénier Executive Creative Director: Richard Bélanger Art Director, Design: Zacharie Labonté-Mathieu Account Team: Claudia Labelle, Charlène Dupuy Motion Designer: Nicolas Chamberland

GO IA is a series of conferences on using AI for creativity, where technology is directed, not just followed. We created a kinetic typographic system with an AI that detects human movements to distort letterforms in real-time, placing the human gesture at the heart of the human-AI relationship.