Go AI

Environmental/Experiential Application - Series

2026

Cossette, Montreal, QC
w: cossette.com

GO IA is a series of conferences on using AI for creativity, where technology is directed, not just followed. We created a kinetic typographic system with an AI that detects human movements to distort letterforms in real-time, placing the human gesture at the heart of the human-AI relationship.

Ad Agency: Cossette
Client: Cossette
Chief Creative Officer, Cossette Est: Anne-Claude Chénier
Executive Creative Director: Richard Bélanger
Art Director, Design: Zacharie Labonté-Mathieu
Account Team: Claudia Labelle, Charlène Dupuy
Motion Designer: Nicolas Chamberland