Gradient Vodka Soda
Entire Packaging Design Program - Campaign
Trill, Calgary, AB
Creative Director: John Eresman Design Director: Mark Rowe Copywriter: John Eresman Art Director: Mark Rowe Designer: Mark Rowe Client: Gradient Vodka Soda
Gradient packages six gradually reducing vodka sodas in a one-of-a-kind six-in-a-line box. With a decreasing dot matrix design and a perforation that angles back, Gradient encourages people to drink less and less so they stay bright all night.