GSoft

Brand Identity-Rebrand-Logo/Applications

2019

Ethos
e: info@ethosmtl.com
w: ethosmtl.com

Winner: Ethos Creative Director: Gabriel Lefebvre Graphic Designer: Gabriel Lefebvre Copywriter: Rachel Lecompte Typographer: Gabriel Lefebvre Strategist : Jean-Frederic Daigneault Illustrator: Vanessa Breton

GSoft is a Montreal employer brand that creates software solutions designed to make work life easier for the people who use them. GSoft’s new brand positioning of the ‘experimental lab on the future of work’ encourages its employees to test the most innovative approaches in the field.