Hand Book

Craft - Photography - Series

2026

LG2, Quebec/Montreal/Toronto
w: lg2.com

Executive Creative Director: Ryan Crouchman Designer: Jessica Brasil, Melanie Hong Photographer: Saty + Pratha Copywriter: Mnrupe Virk Business Director, Branding and Design: Antoine Levasseur Client: Health Hut

The Hand Book was created to launch Health Hut's new hand soap and hand cream. Collaborating with photographers Saty + Pratha, the art direction uses tight crops, textures and dramatic lighting to frame our hands as both highly functional and artistic tools. The book's vertical format and size mimic the proportions of a typical forearm and hand.