Heinz Dipper

Promotional Collateral - Single

2026

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkcanada.com

Chief Creative Officer: Aaron Starkman, Mike Dubrick Executive Creative Director: Xavier Blais Creative Director: Jacquelyn Parent Copywriter: Jacquelyn Parent Creative Director: Luiz Faria Art Director: Luiz Faria Group Creative Director: Zachary Bautista, Geoff Baillie Creative Director: Karine Doucet Art Director: Loretta Lau, Hayley Hinkley Chief Strategy Officer: Sean McDonald Head of Strategy: Julian Morgan Strategy Director: Emma Bayfield Producer: Tricia Lapidario Associate Director - Integrated: Kate A. Spencer Group Production Lead - Integrated: AJ Merrick Group Business Lead: Adam Ball Group Account Director: David Greisman, Kai De Bruyn Kops Account Director: Emily Anzarouth, Linda Nguyen, Hannah Casey Account Supervisor: Ashlynn Labinaz Account Manager: David Birer Studio Manager: Todd Bennett Studio Artist: Justin Chan, Carl DeVouge Proofreader: Davina Haisell Post Supervisor: Shannon Ing Senior Post Production Supervisor: Tyler Erdelac Digital Designer: Alex Fleming, Dustin Gamble Post Production Company: School Editing PR Agency: Zeno Group EVP, Head of Integrated Communications: Missy Maher Senior Vice President: Jamie Dammrich Vice President: Bri Shanley Senior Account Supervisor: Bethany Roth Senior Account Executive, Media Relations: Veronica Smith Account Executive: Lulu Saias AE, Brand: Kaylee Braasch Vice President: David Dwyer, Brock McLaughlin Account Director: Emma Keane Account Manager: Ethan Gallagher Senior Account Executive: Linda Hoang, Claire Tam Account Executive: Noor Masud Photographer: Suech & Beck Production Company: United Assembly Executive Producer: Lindsey Rebeiro Food Stylist: David Grenier Prop Stylist: Dani Reynolds Online: Hardave Grewal Production Company: Black Madre Creative Director: André Maciel Executive Director: Tina Castro Executive Account: Camila Holzmann Planning: Le Alves, Beatriz Perrote, Tommy Martins Head of Production: Laryssa Andrade Producer: Felipe Ribs Head of Art: Igor RAS CGI Artist: Mazola Rímoli Audio Engineer: Owen Hooper Printing: David McMurdo, The Promotions Specialist Client: Kraft Heinz; Diana Frost, Todd Kaplan, Nina Patel, Megan Lang, Jenna Thornton, Lourenço Arriaga, Jamie Mack, Keenan White, Jacqueline Chao, Jacqueline Salamack, Kate Mitchell, Brian Neumann, Brooke Morrison, Danielle Spikener, Dominique Robinson

For decades, a barrier stood between fry lovers and their favorite condiment: the logistical nightmare of on-the-go snacking. With 80% of consumers skipping sauce to avoid the mess of condiment gymnastics; Heinz realized that to protect the consumer experience, they had to evolve the fry box. By tracing the iconic Heinz keystone, Heinz engineered the Heinz Dipper: a revolutionary fry box with a built-in dipping pocket designed for the perfect viscosity of Heinz condiments.