Heinz Dipper

Food - Single

2026

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkcanada.com

For decades, a barrier stood between fry lovers and their favorite condiment: the logistical nightmare of on-the-go snacking. With 80% of consumers skipping sauce to avoid the mess of condiment gymnastics; Heinz realized that to protect the consumer experience, they had to evolve the fry box. By tracing the iconic Heinz keystone, Heinz engineered the Heinz Dipper: a revolutionary fry box with a built-in dipping pocket designed for the perfect viscosity of Heinz condiments.

Chief Creative Officer: Aaron Starkman, Mike Dubrick
Executive Creative Director: Xavier Blais
Creative Director: Jacquelyn Parent
Copywriter: Jacquelyn Parent
Creative Director: Luiz Faria
Art Director: Luiz Faria
Group Creative Director: Zachary Bautista, Geoff Baillie
Creative Director: Karine Doucet
Art Director: Loretta Lau, Hayley Hinkley
Chief Strategy Officer: Sean McDonald
Head of Strategy: Julian Morgan
Strategy Director: Emma Bayfield
Producer: Tricia Lapidario
Associate Director - Integrated: Kate A. Spencer
Group Production Lead - Integrated: AJ Merrick
Group Business Lead: Adam Ball
Group Account Director: David Greisman, Kai De Bruyn Kops
Account Director: Emily Anzarouth, Linda Nguyen, Hannah Casey
Account Supervisor: Ashlynn Labinaz
Account Manager: David Birer
Studio Manager: Todd Bennett
Studio Artist: Justin Chan, Carl DeVouge
Proofreader: Davina Haisell
Post Supervisor: Shannon Ing
Senior Post Production Supervisor: Tyler Erdelac
Digital Designer: Alex Fleming, Dustin Gamble
Post Production Company: School Editing
PR Agency: Zeno Group
EVP, Head of Integrated Communications: Missy Maher
Senior Vice President: Jamie Dammrich
Vice President: Bri Shanley
Senior Account Supervisor: Bethany Roth
Senior Account Executive, Media Relations: Veronica Smith
Account Executive: Lulu Saias
AE, Brand: Kaylee Braasch
Vice President: David Dwyer, Brock McLaughlin
Account Director: Emma Keane
Account Manager: Ethan Gallagher
Senior Account Executive: Linda Hoang, Claire Tam
Account Executive: Noor Masud
Photographer: Suech & Beck
Production Company: United Assembly
Executive Producer: Lindsey Rebeiro
Food Stylist: David Grenier
Prop Stylist: Dani Reynolds
Online: Hardave Grewal
Production Company: Black Madre
Creative Director: André Maciel
Executive Director: Tina Castro
Executive Account: Camila Holzmann
Planning: Le Alves, Beatriz Perrote, Tommy Martins
Head of Production: Laryssa Andrade
Producer: Felipe Ribs
Head of Art: Igor RAS
CGI Artist: Mazola Rímoli
Audio Engineer: Owen Hooper
Printing: David McMurdo, The Promotions Specialist
Client: Kraft Heinz; Diana Frost, Todd Kaplan, Nina Patel, Megan Lang, Jenna Thornton, Lourenço Arriaga, Jamie Mack, Keenan White, Jacqueline Chao, Jacqueline Salamack, Kate Mitchell, Brian Neumann, Brooke Morrison, Danielle Spikener, Dominique Robinson