Heinz Hot Dog Pact

Content-Social/Viral/Promotional - Series


Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Client: Kraft Heinz Canada Chief Creative Officer: Aaron Starkman Executive Creative Director: Mike Dubrick Head of Art: Joel Holtby Creative Director: Joel Holtby, Natasha Michalowska Writer: Geoff Baillie Art Director: Danielle Zablocki Writer: London Choi Designer: Tulio Pinto Print Producer: AJ Merrick, Jenna Fullerton Producer: Alex Butt Editor: Tyler Erdelac Strategist: Julian Morgan, Sean McDonald VFX / Colour Artist: Emmett Maloney Photographer: Rob Fiocca Audio House: Grayson Matthews Engineer: Brian Bernard Printing Company: Print Pro Services Account Director: Amy Greenspoon, Kai De Bruyn Kops Account Manager: Allie Kennedy Media Agency: Carat PR Company: The Colony Project Community Management: The Kitchen

For decades, people have been asking why hot dog buns come in packs of 8 when wieners come in packs of 10. Our solution? We rallied bun and wiener companies to join the movement and create their own evenly matched packaging. Thanks to all the hot dog lovers in North America, we were able to change the course of hot dog history for the better. 10 wieners. 10 buns. Finally.