Heinz Ketchup Puzzle

Guerrilla Marketing Program

2021

Rethink, Toronto/Montreal/Vancouver
w: rethinkcanada.com

Ad Agency: Rethink Client: Kraft Heinz Canada Creative Director: Mike Dubrick Art Director: Zachary Bautista Writer: Geoff Baillie Designer: Erin Maguire Executive Creative Director: Mike Dubrick Chief Creative Officer: Aaron Starkman Head of Art/Creative Director: Joel Holtby Head of Strategy: Sean McDonald Strategist: Julian Morgan Producers: Anna Tricinci, Todd Harrison Photographer: Alex Butt Producer: Narine Artinian Editor: Tyler Erdelac Account Director: Kai De Bryun Kops Account Manager: Allie Kennedy Account Director: Amy Greenspoon Audio House: Vapor Music Engineer: Art Mullin Photographer: Chris Robinson Printing Company: ProPrint Services Inc. PR Agency: The Colony Project Media Agency: Starcom Community Management: SALT

While social distancing and self-isolation became the norm, a nostalgic favourite began trending in our social feeds—the puzzle. So Heinz Ketchup created a puzzle to help pass the time. Famous for their slow pouring ketchup, Heinz has created what might be the slowest puzzle ever made—570 pieces all in identical Heinz Ketchup red.