Héma-Québec

Complete Rebrand Identity Program

2025

Sid Lee, Montreal, QC
w: sidlee.com

Since 1998, Héma-Québec has saved lives by providing blood products throughout the province of Québec. As the organization evolved, it expanded into new fields such as stem cells, breast milk, and human tissues. To support its growth and logo transformation, we created a complete rebrand of a platform that celebrates blood donors and elevates science. A versatile system of brand elements allows Héma-Québec's voice to rise — for life.

Design Director: Marie-Elaine Benoit
Creative Director: Isabelle Allard
Art Director: Audrey-Claude Roy
Graphic Designer: Mélina Gagné
Designer: Gabriella Perrino
Illustrator: Anthony Morell
Motion Creative Director: Olivier Valiquette
Motion Designer: Isabelle Vouligny, David Leclerc, Allan Michel, Paul Gaspari, Noah Dauphinais
Creative Director: David Lambert
Copywriter: David Lambert
Creative Director: Julie Desrochers
Copywriter: Julie Desrochers, Thierry Faucher, Alex Lachapelle, Joëlle Laferrière, Léa Dubé
Translator: Kristina Campbell
Content Manager: Amélie Duplessis-Tellier
VP, Head of Strategy: Géraldine Tixier, Elisabeth Jamot
Strategy Director: Nicolas Picard
Group Account Director: Claire Pouly
Account Director: Laura Willig
Account Executive: Sandrine Roussin
Producer: Catherine Savoie, Mélanie Bazinet
Post-Producer Productor: Philippe Tremblay-Perrin
Client: Héma-Québec
VP, Customer Experience and Communications: Geneviève LeBrun
Marketing Strategies Director and Brand Image: Catherine Viau
Graphic Designer: Jacinthe Bégin
Logo Creation: Compagnie & Cie