Héma-Québec

Complete Rebrand Identity Program

2025

Sid Lee, Montreal, QC
w: sidlee.com

Design Director: Marie-Elaine Benoit Creative Director: Isabelle Allard Art Director: Audrey-Claude Roy Graphic Designer: Mélina Gagné Designer: Gabriella Perrino Illustrator: Anthony Morell Motion Creative Director: Olivier Valiquette Motion Designer: Isabelle Vouligny, David Leclerc, Allan Michel, Paul Gaspari, Noah Dauphinais Creative Director: David Lambert Copywriter: David Lambert Creative Director: Julie Desrochers Copywriter: Julie Desrochers, Thierry Faucher, Alex Lachapelle, Joëlle Laferrière, Léa Dubé Translator: Kristina Campbell Content Manager: Amélie Duplessis-Tellier VP, Head of Strategy: Géraldine Tixier, Elisabeth Jamot Strategy Director: Nicolas Picard Group Account Director: Claire Pouly Account Director: Laura Willig Account Executive: Sandrine Roussin Producer: Catherine Savoie, Mélanie Bazinet Post-Producer Productor: Philippe Tremblay-Perrin Client: Héma-Québec VP, Customer Experience and Communications: Geneviève LeBrun Marketing Strategies Director and Brand Image: Catherine Viau Graphic Designer: Jacinthe Bégin Logo Creation: Compagnie & Cie

Since 1998, Héma-Québec has saved lives by providing blood products throughout the province of Québec. As the organization evolved, it expanded into new fields such as stem cells, breast milk, and human tissues. To support its growth and logo transformation, we created a complete rebrand of a platform that celebrates blood donors and elevates science. A versatile system of brand elements allows Héma-Québec's voice to rise — for life.