Hypnotype: A Journey Into Fantasmagorie

Pro Bono/PSA/Charity - Series

2025

Cossette Communication Inc., Montreal, QC
w: cossette.com

Agency: Cossette Production House: Septième, Anita Bombita Executive Creative Director: Anne-Claude Chénier Executive Creative Director, Design: Richard Bélanger Copywriter: Olivier Fortin Art Director, Design: Virginie Bédard Graphic Designer: Nicolas Chamberland Senior Vice-President, Business: Jean Hugo Filion Product Owner: Laure Hamonic Client: Fondation du MAC – Nancy Lemieux, Amélie St-Cyr, Anne Lebel, Klio Foti

The Museum of Contemporary Art of Montreal (MAC) 2024 Ball's brand identity revolved around kinetic typography, with custom-designed letterforms that shifted and evolved to reflect Fantasmagorie's dreamlike essence. Through dynamic motion, layering, and depth, the animations transformed into mesmerizing tableaux, creating an immersive visual experience.