IKEA Set-the-tablecloths

Data Visualization - Series

2022

Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Client: IKEA Canada Chief Creative Officer: Aaron Starkman Executive Creative Director: Mike Dubrick Creative Director: Joel Holtby Head of Art: Joel Holtby Creative Director: Zachary Bautista Associate Creative Director: Skye Deluz, Jacquelyn Parent, Brie Lim Art Director: Zachary Bautista, Skye Deluz Writer: Jacquelyn Parent Designer: Brie Lim Strategist: Shereen Ladha Chief Strategy Officer: Sean McDonald Producer: Kate Spencer Production Artist: Brad Kumar Group Account Director: Kiara Wilson Account Manager: Melissa Luk Production Company: FUZE Reps, Jim Norton Photography Photographer: Jim Norton Producer: Tonya Norton Executive Producer: Nicole Gomez Prop Stylist: Catherine Doherty Food Stylist: Claudia Bianchi Retoucher: Evonne Bellefleur Post-Production Company: R+D Productions Editor: Stephen Parker Audio House: Grayson Music Group Audio Producer: Tyler Estwick Audio Director: Tyson Kuteyi Engineer: Chris Cobain ProPrint: Stephen De Leon Flash Reproductions: Steve Frattaroli Media Agency: Carat CRM: Wunderman Thompson

The 2021 holiday season was the first one in two years where Canadians were able to freely celebrate with friends and family. But after all this time, we realized that their entertaining skills might have gotten a little rusty. So, as the experts in life at home, IKEA created Set-The-Tablecloths - real, beautiful holiday tablecloths with guides for setting the table hidden in the design. At a glance the tablecloths appear to simply be beautiful, holiday-themed tablecloths, but closer inspection reveals a strategically designed pattern to guide hosts to the perfect table setting.