In the Blink of an Eye
Environmental-Complete Environment Design - Single
2026
LG2, Quebec/Montreal/Toronto
Creative Director: Geneviève Langlois, Élise Cropsal Copywriter: Alexandre Pépin Art Director: Tyran Trieu Designer: Mathilde Bonin-Leblanc Strategic Planner: Arthur Rollet Client Services: Marie-Ève Despars, Adèle Charest-Normandeau, Stéphanie Vallée, Béatrice Kurth Technical Director: Andres Norambuena Technical Lead: Nicolas Dubé-Pauzé Web Developer: Romain Avalle, Jérémie Devoos, Jean-Simon Bondaz Agency Producer: Vincent Boivent, Geneviève Demers Motion Designer: Jean-Philippe Guy Editor: Carl Munger, Dylan Morin Colorization: Carl Munger Special Effects: Jean-Philippe Guy Illustrator: Pascale Alie-Crête Mac Artist: Sylvie Tétreault Chief Creative Officer: Nicolas Baldovini, Josh Stein, Luc Du Sault Chief Strategy Officer: Sophie-Annick Vallée Vice-President, Strategy: Marc-André Fafard Vice-President, Account Services: Karine Payette Executive Creative Director: Geneviève Langlois Architecture: Hélène Fortin Executive Director, Experiential and Brand Activation: Andres Norambuena Executive Director: Pascale Boulanger Director, Digital Media: Frédérick Maheux Partner and Senior Vice-President, Corporate Communications: Mirabel Paquette Senior Adviser: Noémie Tétreault Wool Knit Artist: Lysanne Latulippe Director: Benoît Fry Colorization: Martin Gros Photographer: Alex Dozois Director of Sales, Marketing and Communications: Hélène Bienvenue Director, Mission Faune Foundation: Marie-Claude Landry Ad Agency: LG2 Digital Agency: REF Digital Client: Zoo de Granby Sound Studio: Circonflex Media Agency: La Bande Public Relations Agency: National
Winning Website: lg2.com
To challenge the perception that extinction is a distant, ignorable phenomenon, we made visitors unknowingly trigger it. In the Blink of an Eye was an exhibition threatened by humans where bespoke portraits of endangered animals vanished the moment someone blinked. Powered by facial recognition, it symbolized how fast species disappear when we turn a blind eye. This emotional experience gave Zoo de Granby's Mission Faune a powerful platform to raise awareness and drive action.