James Ready Cap Calendar

Calendar - Single

2011

Leo Burnett, Toronto
e: rebecca.adams@leoburnett.ca

Chief Creative Officer: Judy John Creative Direction: Judy John, Lisa Greenberg Group Creative Director: Paul Giannetta, Sean Barlow Copywriting: Steve Persico Art Direction: Anthony Chelvanathan Agency: Leo Burnett, Toronto Art Direction: Anthony Chelvanathan Illustration: Josh Rachlis Print Production: Gladys Bachand

James Ready Beer is always looking for cost efficient ways to help our drinkers. This year we helped by giving them a free calendar in our beer cases. Drinkers were encouraged to hang it up and stick their beer caps onto the corresponding day. Each of the 369 days had a unique cap that offered a James Ready thought for that day.