KD Brand Refresh

Corporate Application - Single

2026

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkcanada.com

To reclaim their icon status, we went all-in on what made KD, KD in the first place. We gave the brand a glow-up that was unapologetically cheesy. We doubled down on their iconic colours, crafted a custom typeface that was inspired by their one-of-a-kind cheesiness, hand drew a suite of customized doodles and topped it off with a new approach to photography that perfectly captures authentic KD moments.

Executive Creative Director, Design: Hans Thiessen
Asscociate Creative Director: Mark Mabey
Designer: Mark Mabey, Thomas Hadfield, Brandon Methner, Val Sheymardanova
Writer: Justin Santelli
Chief Creative Officer: Aaron Starkman
Chief Strategy Officer: Sean McDonald
Group Production Lead - Integrated: AJ Merrick
Producer: Venus Pun
Studio Manager: Todd Bennett
Proofreader: Davina Haisell
Font Foundry: OHno Type Company, James Edmondson, Colin Ford, Jamie Otelsberg
Photographer: Malu Boruchowicz, Ficca + Luciano
Animator: Jesse Shaw
Head of Strategy: Julian Morgan
Strategist: Jayne Stymiest
Account Services: Allie Kennedy, Jamie Faltl, Katherine Ly, Madeline Birkhold
Client: Kraft Dinner; Brian Neumann, Nicole Hutinec, Rick Mavrinac, Heather Wogden, Barbara Cooper