Keep it Real
Beverages-Alcohol - Series
One Twenty Three West, Vancouver, BC
Design Studio: One Twenty Three West Client: SWAY Vodka Soda Creative Director: Jeff Harrison, Rob Sweetman, Bryan Collins, Pierre Chan Designer: Tim Hoffpauir Copywriter: Danielle Haythorne Producer: Ninette Aves Account Director: Matt McGarva, Scot Keith Illustrator: Jeremyville Pre-Press: Rayment & Collins Ltd.
From the naming to the full identity, this is a brand unlike the minimalist, bland-looking RTDs that dominate the category. SWAY is made with real fruit juice, so highlighting that point of difference while truly standing out was key to the design.