La Braquet Cycling Club

Complete Rebrand Identity Program

2025

Nouvelle idée, Montreal, QC
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Studio: Nouvelle Idée Client: Le Braquet Cycling Club Creative Director: Justin Daoust Designer: Samuel Lauzon Project Manager: Arianne Thivierge Web Developer: Field Office Production Company: Podium Producer: Philippe Rouleau Director of Photography: Cédric Richard Art Director: Justin Daoust Photographer: Julien Payette-Tessier, William Lapierre Production Assistant: Anne-Sophie Boivin

Le Braquet, a specialist in technical cycling apparel, unveils a redesigned visual identity to reinforce its expertise and international ambitions. Inspired by cycling heritage, the design blends modernity, technicality, and boldness. A refined logo, strong typography, and dynamic compositions convey performance and precision. More than just a rebrand, this transformation captures the brand's essence, positioning Le Braquet as a key reference for demanding cyclists seeking excellence.