La peur au ventre | Fear in the Guts

Poster - Series

2025

Sid Lee, Montreal, QC
w: sidlee.com

Creative Director: Isabelle Allard Associate Creative Director: Audrey-Claude Roy Art Director: Julien Poisson EVP, Head of Creative: Jean-Francois Dumais Account Executive: Gaëlle Paquet Client: Léa Clermont-Dion, Philippe-A Allard, Benoit Clermont

La Peur au Ventre, a new documentary by Léa Clermont-Dion, explores the rise of anti-abortion movements in the U.S., Canada, and Quebec. To reflect the fear and urgency of the topic, we created a striking visual inspired by protest signs, horror movie posters, and Saul Bass's work. Menacing hands, negative space, and a limited palette evoke anxiety and control. A hidden cross in the title hints at the religious influence threatening women's rights.