Lacroix

Website-Consumer Products - Single

2025

Imédia, Quebec, QC
w: firmecreative.com

Project Director: Mylène Couture Project Coordinator: Lily Horclois Creative Director: Marie-Joëlle Lemire Designer: Rosemarie Ouellet-Larochelle Web Developer: Christophe Hirtz, Jérôme Salesse, Antoine Savard, Antoine Dutil, Marie-Hélène Raby Digital Strategy: Justine Casault, Alexandre Roberge Photographer: Sam Billington Client: Lacroix

Winning Website: lacroixdecor.com

Lacroix specializes in plumbing devices for kitchens & bathrooms. Its rebranding features a visual identity inspired by grids & modular blocks, symbolizing organization & simplicity. The slogan Thinking Daily Life Well emphasizes intuitive, customer-tailored solutions. The redesigned website offers a user-friendly experience with curated inspiration. Clear explanations, shoppable images, and easy navigation help visitors quickly find products, enhancing both user experience & satisfaction.