Lacroix

Complete Rebrand Identity Program

2025

Imédia, Quebec, QC
w: firmecreative.com

Lacroix is a company specializing in plumbing devices for kitchens and bathrooms. Its rebranding is based on a visual identity structured around grids and modular blocks, inspired by calendars and planners. These universal markers evoke organization, planning, and simplicity, thus reinforcing the brand's reliability and accessibility. Its slogan, Thinking Daily Life Well reflects the desire to support customers with intuitive solutions tailored to their needs.

Project Director: Mylène Couture
Project Coordinator: Lily Horclois
Creative Director: Marie-Joëlle Lemire
Designer: Rosemarie Ouellet-Larochelle
Brand Strategist: Océane Périé
Copywriter: Cedric Genest Genest, Dominic Ouellette
Production: Katherine Roberge
Web Developer: Christophe Hirtz, Jérôme Salesse, Antoine Savard, Antoine Dutil, Marie-Hélène Raby
Digital Strategy: Justine Casault
Campaign Manager: Moïra Jacques
Digital Strategy: Alexandre Roberge
Media Agency Planner: Marylee Lavoie
Motion Graphics Artist: Espace Offside
Recording Engineer: Studio Expression
Photographer: Sam Billington
Client: Lacroix