Lacroix

Complete Rebrand Identity Program

2025

Imédia, Quebec, QC
w: firmecreative.com

Project Director: Mylène Couture Project Coordinator: Lily Horclois Creative Director: Marie-Joëlle Lemire Designer: Rosemarie Ouellet-Larochelle Brand Strategist: Océane Périé Copywriter: Cedric Genest Genest, Dominic Ouellette Production: Katherine Roberge Web Developer: Christophe Hirtz, Jérôme Salesse, Antoine Savard, Antoine Dutil, Marie-Hélène Raby Digital Strategy: Justine Casault Campaign Manager: Moïra Jacques Digital Strategy: Alexandre Roberge Media Agency Planner: Marylee Lavoie Motion Graphics Artist: Espace Offside Recording Engineer: Studio Expression Photographer: Sam Billington Client: Lacroix

Lacroix is a company specializing in plumbing devices for kitchens and bathrooms. Its rebranding is based on a visual identity structured around grids and modular blocks, inspired by calendars and planners. These universal markers evoke organization, planning, and simplicity, thus reinforcing the brand's reliability and accessibility. Its slogan, Thinking Daily Life Well reflects the desire to support customers with intuitive solutions tailored to their needs.