Lafond Desjardins Laboratoire Dentaire
Complete Brand Identity Program
Client: Lafond Desjardins Laboratoire Dentaire Creative Director: Francis Desrosiers Designer: Francis Desrosiers, Clara Auda, Nicolas Lambert, Antoine Fortin Account Director: Amélie Madrid Web Production Company: Lima Charlie Photographer: Anne Brun Pre-Press: Isabelle Bourgault
Laboratoire Dentaire Lafond Desjardins provides dental products and solutions. The team recently built a new laboratory and, to complement its contemporary design, wanted to revamp its brand identity. The refresh includes a deconstructed logo and neutral palette with neon green accents, positioning it as forward-thinkers in an otherwise traditional medical space. Photography was also key to this mandate, conveying that, like artisans, this lab is reshaping its industry by crafting excellence.