Entire Design Program - Campaign
Leo Burnett, Toronto, ON
Co-Chief Creative Officers: Lisa Greenberg, Steve Persico Copywriter: Steve Persico Art/Design Directors: Lisa Greenberg, Man Wai Wong, Anthony Chelvanathan Illustrators: Steve Persico, Christina Gliha Photographer: Mike Tjioe, Taylor Gailey Sound Designer: Louis Enslin Producers: Franca Piacente, Andile Ngqola Director Print Production: Gord Cathmoir Senior Graphic Artist: Graham Bowman President: Ben Tarr Head of Strategy: Tahir Ahmad Client: Renda Abdo
The Lakeside Motel is a stylish getaway two hours east of Toronto. It offers a pool, food and not much more, which makes it the perfect weekend place for busy and stressed city people. Book a room if you want to enjoy nothing. Enjoying Nothing became the brand and design inspiration for stationary, decor, marketing, merch, and more.