Look Familiar?

Poster - Single

2026

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkcanada.com

Chief Creative Officer: Aaron Starkman, Mike Dubrick Executive Creative Director: Xavier Blais Creative Director: Jacquelyn Parent Copywriter: Jacquelyn Parent Creative Director: Luiz Faria Art Director: Luiz Faria Group Creative Director: Zachary Bautista, Geoff Baillie Creative Director: Karine Doucet Art Director: Amber Arezes, Loretta Lau Copywriter: Julie Day-Lebel Chief Strategy Officer: Sean McDonald Head of Strategy: Julian Morgan Strategy Director: Emma Bayfield National Head of Production: Laura Rioux Producer: Tricia Lapidario Associate Director - Integrated: Kate A. Spencer Group Production Lead - Integrated: AJ Merrick Group Business Lead: Adam Ball Group Account Director: David Greisman, Kai De Bruyn Kops Account Director: Emily Anzarouth Account Supervisor: Ashlynn Labinaz Photographer: Ale Burset Videographer: Ale Burset Studio Manager: Todd Bennett Senior Studio Artist: Justin Chan Proofreader: Davina Haisell, Marie-Hélène Lessard Post Production Company: School Editing Editor: Izzy Ehrlich, Zhenya Dolzikov Executive Producer: Sarah Brooks Editor: Stephen Parker, Thais Viana Maranho Post Production Supervisor: Shannon Ing Audo House: Grayson Music Audio Creative Director: Mark Domitric Audio Director: Brian Bernard Music Supervisor: Rich Hamilton Senior Producer: Nicholas Shaw Head Foodie: Zeno Group US EVP, Brand: Jamie Dammrich VP, Brand: Bri Shanley SAS, Brand: Bethany Roth AS, Earned Media: Veronica Smith SAE, Brand: Lulu Saias PR Agency: Zeno Group Canada Vice President: David Dwyer Account Director: Emma Keane Account Manager: Kathleen Bennett Senior Account Executive: Waverly Neufeld Account Executive: Noor Masud Media Agency: Carat US VP, Planning: Sean Cooray Associate Director, Planning: Nicole Raymond Senior Manager, Planning: Nicole Wohlberg Manager, Planning: Elizabeth Schuler Associate, Planning: Madeline Frick Director, Paid Social: Jourdan Daroff Senior Manager, Paid Social: Margo Adams Senior Associate, Paid Social: Lucia Fornaroli Director, OOH: Gianine Hall Manager, OOH: Ethan Beller Associate, OOH: Yessica Manrique VP, Strategy: Connor McKinney Media Agency: Carat Canada SVP, Client Leadership: Karen Hrstic Director, Client Leadership: Marlee Camacho Manager, Planning: Taha Hameedi Senior Planner: Dmitry Moiseienko Media Planner: Viha Rasania Client: Kraft Heinz; Diana Frost, Nina Patel, Megan Lang, Lourenço Arriaga, Jamie Mack, Keenan White, Jacqueline Chao, Jacqueline Salamack, Jenna Thornton, Kate Mitchell, Danielle Spikener, Dominique Robinson In House Agency: The Kitchen Group Account Director: Brandon Morrison Account Director: Kenzie Riley Creative Director: Phil Coulter Senior Strategist: Tiyana Hunter Senior Copywriter: Mathew Payne Senior Art Director: Danny O’Donell Senior Producer: Colleen Boychuck Senior Manager Influencer: Holly Kitts Client: Kraft Heinz UK; Thiago Rapp, Georgina Fotopoulou, Katharina Kern, Jules Smith, Charlotte Mackenzie, Ciara O’Reilly, Ursalaan Khan Communications Company: Wonderland UK Associate Director: Hannah Warmington Communications Consultant: Katie Young, Polly Snell Agency: Kitchen UK UK and Innovation Hub Partner: Ivana Ader Social Media and Contents Manager: Michelle Everingham Social Media Executive: Kaya Pedler Content Creator: Adam Seal Media Agency: Carat UK Client Director: India Marlow-Prince Account Director: James Glynn Account Manager: Jacqueline Mukira Agency: Hogarth UK Account Director: Veena Tamnee Account Executive: Gabriel Adebiyi Client: Kraft Heinz Brazil; Thiago Lopes, Lariane Duarte, Fernanda Rubião, Thaís Corrêa, Bianca Gasparetto Agency: DAVID Brazil Account Director: Fernanda Feldmann Account Executive: Miqueias Santos Group Account Director: Cacá Franklin Account Executive: Maju Ficher Media Director: Katherin Avancini Media Manager: Brenda Cunha Cross Performance Agency: Jotacom Brazil Account Manager: Tatiana Mathias Account Director: Jordana Bidin Art Director: Kadu Mendes Social Media Strategist: Giovanna Luchetti Content Coordinator: Marina Soares Content strategist: Aimê Cardoso Head of Content: Brunno Maceno Strategic Consultancy: Loures Brazil Account Manager: Luana Ribeiro Communication Coordinator: Maiara Waldrigues Media Agency: Carat Mexico Business Lead: Betsabe Nava Account Lead: Hector Olaya Digital Planner: Antonio Sotelo Digital Manager: Ingrid López Media Agency: Carat UAE Media Director: Sanaa Nassar Media Planner: Sarah Elia Digital Planner: Mark Khalil Media Agency: Carat China Senior Planning Director: Michelle Zhou Business Director: Eddie Hu Media Planner: Bianca Mo

Ketchup and fries belong together, but we needed to prove that when it comes to fries - it has to be Heinz. So, we found a truth that’s been hiding in plain sight this whole time: french fry boxes are shaped like the Heinz logo. To bring this insight to life, we went all around the world to find every last fry box, and turned them into a global, multi-channel campaign. With one simple visual, the idea resonated across languages, cultures and markets.