Lungs In The Air

Data Visualization - Single

2022

McCann Canada, Toronto, ON
e: karen.pearce@mccann.com

Client: Canadian Lung Association Chief Creative Officer: Josh Stein Creative Director: Gail Pak, Mike Shuman Creative Team: Brennen Robinson, Osman Rahmani Agency Producer: Eastern Yoo Executive Producer: Jacqueline Bellmore Account Manager: Karen Pearce, Sean Fero Chief Strategy Officer: AJ Jones Brand Strategy: Russ Rickey Social Strategy: Russ Rickey, Julie Evans, Lisa Gacek Project Management: Tavia Bakowski Web Development: Michael Harley Agency: Performance Art Chief Creative Officer: Ian Mackenzie Executive Creative Director: Colin Craig Associate Creative Director: Pedro Izzo Creative Director: Andrew Bernardi Associate Creative Director: Jordan Gabriel Senior Designer: Tomas Soares Art Director: Alana Ratcliff-Lake Copywriter: Joey Penkala VP, Product: Bonnie Chung VP, Strategy: Kirk Linkletter Communications Agency: Edery & Lord Partner: Martine Levy, Victoria Lord Senior Account Director: Paige Calvert Account Manager: Nadia Ali Senior Consultant: Nancy Gray Inflatable Lung Design: Fezz Stenton Inflatable Lung Production: low Inflatables Inflatable Lung Operation: Fabulous Inflatables Helium Supplier: Air Liquide Website Music: Grayson Music Group

For World Lung Day 2021, the Canadian Lung Association launched Lungs in the Air: a travelling art installation and interactive experience. Visible from 50 miles away, the four-story-tall lungs soared above cities across Canada as a reminder that what's happening in the air is also happening in our lungs.