MAC 2024-2025 Annual Report

Annual Report - Single

2026

Paprika, Montreal, QC
w: paprika.com

Design Studio: Paprika Client: Musée d'art contemporain de Montréal, MAC Creative Director: Louis Gagnon, Daniel Robitaille Art Director: Charlie Proulx Lead Designer: Charlie Proulx Account Director: Joanne Lefebvre

Designed for the Musée d'art contemporain de Montréal, this annual report reimagines a dense institutional document as a living and expressive editorial object. A rigorous yet flexible grid accommodates texts, data, archives, and images across more than 200 pages. Typography guides the reading experience through contrasts of scale, rhythm, and spacing — ensuring clarity, facilitating navigation for diverse audiences, and reflecting the contemporary character of the institution.