Mag Branding

Rebrand Logo - Single

2026

LG2, Quebec/Montreal/Toronto
w: lg2.com

Creative Director: Anthony Verge Copywriter: Béatrice Lachance Designer: Nicolas Poulin Strategic Planner: Alexandre Normand Client Services: Marilyne Beaudoin, Frédérique Morel Motion Designer: Daniel Martinez-Mendoza Graphic Production: Sylvain Grégoire Photographer: Marie Desneiges Magnan Illustrator: Maude Martel, Donna Doré Chief Creative Officer: Luc Du Sault, Nicolas Baldovini, Josh Stein Chief Strategy Officer: Sophie-Annick Vallée Vice-President, Executive Creative Direction: Nicolas Boisvert

MAG is a Canadian sauce and mayo company that's well-established within its local community. It entered the grocery market in Quebec a few years ago. Confident that its products had what it takes to stand up to the major names in the grocery sector, MAG aimed to refresh its identity to compete with the bigger industry players. The company also wanted to launch in the rest of Canada. Now, its new brand allows it to stand out on shelves and challenge the competition, pushing more and more Canadians towards the brand.