Mag Branding

Rebrand Logo - Single

2026

LG2, Quebec/Montreal/Toronto
w: lg2.com

MAG is a Canadian sauce and mayo company that's well-established within its local community. It entered the grocery market in Quebec a few years ago. Confident that its products had what it takes to stand up to the major names in the grocery sector, MAG aimed to refresh its identity to compete with the bigger industry players. The company also wanted to launch in the rest of Canada. Now, its new brand allows it to stand out on shelves and challenge the competition, pushing more and more Canadians towards the brand.

Creative Director: Anthony Verge
Copywriter: Béatrice Lachance
Designer: Nicolas Poulin
Strategic Planner: Alexandre Normand
Client Services: Marilyne Beaudoin, Frédérique Morel
Motion Designer: Daniel Martinez-Mendoza
Graphic Production: Sylvain Grégoire
Photographer: Marie Desneiges Magnan
Illustrator: Maude Martel, Donna Doré
Chief Creative Officer: Luc Du Sault, Nicolas Baldovini, Josh Stein
Chief Strategy Officer: Sophie-Annick Vallée
Vice-President, Executive Creative Direction: Nicolas Boisvert