MAPP 9.5 Campaign Visual identity

Entire Promotional Design Program

2026

Baillat Studio, Montreal, QC
e: info@baillat.ca
w: baillatstudio.com

Creative Director: Jean-Sébastien Baillat Graphic Designer: Jean-Sébastien Baillat, Léon Lo Motion Graphics Artist: Antonin Waterkeyn, Vincent Perreault Web Agency: Applied Archive Client: MAPP MTL

MAPP, the Montreal-based video-mapping festival, presented a lighter edition in 2025 as a lever for a fundraising campaign to ensure the festival's survival and prepare a memorable 10th edition. Dubbed MAPP 9.5, the campaign drew attention to the transitional nature of the edition as well as the financial challenges involved in sustaining a festival.