MAPP Festival

Poster - Series

2025

Baillat Studio, Montreal, QC
t: 514-889-1853
e: info@baillat.ca
w: baillatstudio.com

Client: MAPP Festival Creative Director: Jean-Sébastien Baillat Art Director: Gabriel Cance Designer: Gabriel Cance AI Images: Jean-Sébastien Baillat, Gabriel Cance, Samuel Gauvreau Des Aulniers

For the 9th edition of MAPP MTL, we designed a visual identity that explores notions of perspectives. Playing with super impositions and juxtapositions of images, the project invites the public to rediscover the world from a new angle. The approach is based on the idea that combining two images creates a third conceptual interpretation: 1+1=3, revealing subtle connections and hidden aspects of reality. We created posters and digital content, interactive microsite plus a promotional short film.