Complete Rebrand Identity Program - Campaign
Ad Agency: Rethink Client: Margolese National Design for Living Prize Creative Director: Hans Thiessen Art Director: Alex Bakker Designers: Max Littledale, Alex Bakker Writer: Emily Betteridge Executive Creative Directors: Leia Rogers, Morgan Tierney Chief Creative Officer: Aaron Starkman Associate Creative Director: Alex Bakker Account Managers: Carrie Panio, Winnie Woo
The Margolese National Design for Living Prize is one of the highest honours in Canadian design. Awarded by the UBC School of Architecture & Landscape Architecture, it celebrates a Canadian who has made a significant contribution to the built environment and the people within it.
The logo uses the negative space of the letter “M” to create structural forms, inspired by the built environment.