Typography-Corporate Application - Series
Ad Agency: Rethink Client: Margolese National Design for Living Prize Creative Director: Hans Thiessen Art Director: Alex Bakker Designers: Alex Bakker, Max Littledale Writer: Emily Betteridge Executive Creative Director: Leia Rogers Associate Creative Director: Alex Bakker Executive Creative Director: Morgan Tierney Chief Creative Officer: Aaron Starkman Account Manager: Carrie Panio, Winnie Woo
The Margolese National Design for Living Prize is one of the highest honours in Canadian design. Awarded by the UBC School of Architecture & Landscape Architecture, it celebrates a Canadian who has made a significant contribution to the built environment and the people within it.
The logo uses the negative space of the letter “M” to create structural forms, inspired by the built environment.