Mercredi Studio

Complete Rebrand Identity Program

2025

Nouvelle idée, Montreal, QC
e: info@nouvelleidee.work
w: nouvelleidee.work

Design Studio: Nouvelle Idée Client: Mercredi Studio Creative Director: Justin Daoust Designer: Samuel Lauzon Project Manager: Arianne Thivierge Web Developer: Samuel Charpentier

Mercredi Studio, a Montreal-based production, art direction, and post-production agency, has refreshed its visual identity to mark the launch of its artist representation branch. Built on a flexible grid, bold typography, and vibrant colours, the identity balances structure and creativity. This dynamic yet refined visual language highlights both the studio's collaborative projects and the work of its represented artists, reinforcing its position in high-end production.