Miller Lite Cassette Tape T-Shirt

Premiums/Gift Items/Promotional Apparel - Single

2017

Juniper ParkTBWA

Juniper ParkTBWA Chief Creative Officer: Barry Quinn, Alan Madill, Terry Drummond Creative Director: Louis Duarte Designer: Dave Kenny Account Director: Adrian Goodgoll Account Executive: Amy Liu Print Producer: Tamara Heyfron Client: Miller Lite, Gregory Butler, Sheryl Rosa

Miller Lite never wants to be an intrusion in our drinkers’ world - we want to be embedded in it. Filling the Minimalist Can with illustrations that relate back to our drinkers, we are building equity on the Minimalist Can to become a recognizable icon. Using the shape of the Minimalist Can allowed us to be heavily branded without being obvious. It also creates wearables that our drinkers actually want to be seen in.