Rebrand Logo - Single


Harrison Fun, Montreal, QC
e: hello@harrisonfun.com
w: harrisonfun.com

Client: Groupe Sensation Mode Creative Director: Francis Desrosiers Designer: Charles Connoué

In 2021, Montreal's Festival Mode + Design returned. Groupe Sensation Mode sought to refresh its image for its comeback, focusing on inclusivity and accessibility using colour and typography. Its symmetrical logo features the festival's name repeated on four lines in different typefaces. Holistically, it conveys Montreal's cultural diversity and avant-gardism. This festival embraces diversity in all its forms, and its revamped image reflects this notion.