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Marie-Joelle Lemire (Imedia)
Winner: Imédia Account Coordinator: Stéphanie Bradet-Desgagné Art Director: Marie-Joelle Lemire Writer: Océane Périé Designer: Claudie Déry Interactive Producer: Alexandre Roberge, Philippe Cimon-Marcil Social media strategist: Sophie-Rose Dufresne Social media animations: Bryan Machado, Jennifer Doucet Web Developer: Antoine Savard, Jérôme Salesse, Antoine Dutil Web animations: Jérôme Salesse, David Lapointe-Gilbert Revision: Zani Boillat-Drouin
Moisson Québec wanted to create a new fundraising campaign focused on raising additional donations for its non-profit organization. The idea was to reinvent the traditional fundraising campaign by creating an interactive quiz, with the objective of reaching a younger audience of donors with graphic art that was up to date and and fun.