Montreal Museum of Fine Arts - Saints, Sinners, Lovers and Fools

Poster - Series

2025

Caserne, Montreal, QC
t: 514-419-8339
e: info@caserne.com
w: caserne.com

Design Studio: Caserne Creative Director: Léo Breton-Allaire Design Director: Sébastien Paradis Graphic Designer: Marie Chénier Account Director: Constance Delille Photographer: Vincent Castonguay

Flemish artworks and typography inspired by them are at the heart of the campaign. We chose a contemporary serif font, partially ornamental, evoking the pen-drawing style of the period. A typographic process was used to adjust the letter widths, creating a rectangular, flexible composition tailored to the poster format. The combination of typography and visuals effectively isolates messages and content. The proportions of the signature are optimized to occupy the maximum available size.