Small Business Entire Design Program - Campaign
At the time when electronic music started becoming an important figure of music, it was difficult for DJs and producers to find quality equipment for their needs. Inspired by Kano’s spontaneous personality, we were able to use that to our advantage to create a brand that’s bold, playful and unconventional. It instantly attracts the consumer’s attention to communicate what they’re really selling: We don’t sell donuts, pickles or potatoes.
Winner: Baillat Studio Creative Director: Jean-Sebastien Baillat Art Director: Jean-Sebastien Baillat, Louis Dollé Graphic Designer: Louis Dollé, Olivia Chan, Flora Wierzbicki, Corinne Lê, Cloé Sibillin, Maxime Brunelle Illustrator: Stephane Poirier Photographer: Maxime Brouillet Project Manager: Stéphanie L'Allier