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More Than a Fad

Small Business

2021

Everyother, Edmonton, AB
t: 587-986-1424
e: hi@everyother.ca
w: everyother.ca

Creative Director: Megan Reyes Art Director: Chris Reyes

Winning Website: everyother.ca

More Than a Fad started with one woman selling her clothes online to raise money for a not-for-profit. Her endeavour led to a brick-and-mortar thrift store. The goal for the brand was to highlight their mission and encourage thrift shopping with a vintage flair. The logo features an ellipsis as a visual motif to convey the idea that helping others isn't a fad, but rather an ongoing mission and the visual language plays on the idea of repurposing graphics by using a modular graphic system.

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