More Than a Fad
Creative Director: Megan Reyes Art Director: Chris Reyes
Winning Website: everyother.ca
More Than a Fad started with one woman selling her clothes online to raise money for a not-for-profit. Her endeavour led to a brick-and-mortar thrift store. The goal for the brand was to highlight their mission and encourage thrift shopping with a vintage flair. The logo features an ellipsis as a visual motif to convey the idea that helping others isn't a fad, but rather an ongoing mission and the visual language plays on the idea of repurposing graphics by using a modular graphic system.