Brand Identity-Rebrand-Logo/Wordmark - Series
Genevieve Goizioux (Cossette)
Winner: Cossette Client: Montréal Inc. Foundation Global Chief Creative Officer: Carlos Moreno, Peter Ignazi Creative Director: Richard Bélanger Art Director: Eloise Daigle Writer: Marc Fabien Director, Business Lead: ÈVe-Marie Boutet Product Owner: Charlotte Fabre Strategist: Véronique Long Agency Producer: Mathilde Givern-Heroux, Olivia St-Jacques
Connect Montreal to its entrepreneurs. Fondation Montréal Inc. becomes Mtl Inc., an organization that helps, sponsors and connects young entrepreneurs to Greater Montréal’s business opportunities. With its new identity, Mtl Inc. reaffirms its place in the Montreal business community while staying current. We’ve created a brand identity that evolves, adapts and transforms itself according to the various media and contexts.