Nescafe Coffee Coffee Table

Premium/Gift Item - Single

2022

Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Chief Creative Officer: Aaron Starkman Executive Creative Director: Mike Dubrick Client: Nestle Canada, Nescafe Creative Director: Jamie Marcovitch Designer: Scott Johnson Writer: Jason Perdue, Cole Rosenberg-Pach, Jordan Darnbrough Producer: Narissa Ward, Kate Spencer Print Producer: AJ Merrick Photographer: Jess Hayes, Zachary Koski Strategist: Savannah Onofrey, Sean McDonald Account Manager: Becky Rudson, Gib Hassan Account Director: Niki Sahni

The Nescafé Coffee Coffee Table is a first-of-its-kind table literally made from coffee. The 100% sustainable table was crafted from nearly 40lbs of used Nescafe coffee grounds. It was created in partnership with industrial furniture designer Jesson Moen to be a symbol of Nescafes industry leading sustainability efforts, while also being something you’d want in your living room. The hope is that it starts a meaningful conversation about the future of coffee. And what better way than at a coffee table that's made of it.