New Standard Beer Brand Launch
Promotional-Gift Items/Premiums/Apparel - Single
Amanda Binks (DentsuBos Toronto)
Winner: DentsuBos Toronto VP, Executive Creative Directors: Travis Cowdy, Lyranda Martin Evans Group Creative Director: Graeme Campbell, Logan Gabel Copywriter: Graeme Campbell Producer: Terra Stephen Content Producer: Georgia Morris Print Production Director: Rajesh Bhalsod
We created the world’s first Mailable Billboard. By sending out DM pieces with branded yard waste bags during the fall season, we got thousands of people to put an ad for our product right in front of their homes.