New York Asian Film Festival
Young Blood Entire Design Program
Winner: Brian Liu Young Blood: Brian Liu Creative Director: Shu Yao Liu Graphic Designer: Brian Liu
A rebrand project for The New York Asian Film Foundation. The final solution pays homage to the festival’s commitment to connecting the western world with Asian film while simultaneously encouraging creative dialogues within the film community. A typeface was created based on grids transformed from delicate patterns on traditional Chinese wood carved windows to honor Asia’s long history and rich culture.