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No Frills - Haulers

Young Blood Promotional - Campaign

2019

People used to be embarrassed to shop at No Frills. But saving money isn’t embarrassing. So we turned getting more for less into a badge of honour and gave No Frills shoppers a whole new identity: Haulers.

Voice: 416-348-0048
Website: https://www.johnst.com/en/

Winner: john st. Copywriter and Young Blood: Robbie Percy Art Director and Young Blood: Caroline Friesen Chief Creative Officer: Angus Tucker Executive Creative Director: Mooren Bofill, Cher Campbell Design Director: Jacqueline Lane Designer: Hannah Lee Agency Producer: Erin Feldman Producer: Jaclyn Garfinkle Team Lead: Ryan O'Hagan Account Executive: Elana Duncan Copywriter: Ryan Kukec Art Director: Kara Wark

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