No Frills - Haulers
Young Blood Promotional - Campaign
People used to be embarrassed to shop at No Frills. But saving money isn’t embarrassing. So we turned getting more for less into a badge of honour and gave No Frills shoppers a whole new identity: Haulers.
Winner: john st. Copywriter and Young Blood: Robbie Percy Art Director and Young Blood: Caroline Friesen Chief Creative Officer: Angus Tucker Executive Creative Director: Mooren Bofill, Cher Campbell Design Director: Jacqueline Lane Designer: Hannah Lee Agency Producer: Erin Feldman Producer: Jaclyn Garfinkle Team Lead: Ryan O'Hagan Account Executive: Elana Duncan Copywriter: Ryan Kukec Art Director: Kara Wark