Odd Cookie Snacks

Food - Series

2026

Whitman Emorson, Toronto, ON
e: inquiry@whitmanemorson.com
w: whitmanemorson.com

Odd Cookie is a playful brand and packaging system for a nostalgic cookie snack designed for kids and adults alike. A hand-rendered wordmark, expressive typography and custom illustrations—including the spirited mascot Oddrey—bring its offbeat personality to life. Bold colourways unify the series while differentiating flavours. A snack-style pouch shifts perception from bakery treat to everyday indulgence, reinforcing its shareable, joy-first appeal.

Design Studio: Whitman Emorson
Client: Odd Cookie Snacks
Creative Director: Whitney Geller, Yasemin Emory
Design Director: Paul Kawai
Designer: Laura Soper
Account Director: Hannah Siklos