Odd Cookie Snacks

Food - Series

2026

Whitman Emorson, Toronto, ON
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Design Studio: Whitman Emorson Client: Odd Cookie Snacks Creative Director: Whitney Geller, Yasemin Emory Design Director: Paul Kawai Designer: Laura Soper Account Director: Hannah Siklos

Odd Cookie is a playful brand and packaging system for a nostalgic cookie snack designed for kids and adults alike. A hand-rendered wordmark, expressive typography and custom illustrations—including the spirited mascot Oddrey—bring its offbeat personality to life. Bold colourways unify the series while differentiating flavours. A snack-style pouch shifts perception from bakery treat to everyday indulgence, reinforcing its shareable, joy-first appeal.