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Oji Seichi Branding

Small Business - Campaign

2022

Recess, Toronto, ON
t: 647-273-5363
e: wilson@recesscreative.ca
w: recesscreative.ca

Creative Director: Wilson Duong Illustrator: Cam Miller Client: Oji Seichi

Oji Seichi is your modern neighbourhood ramen shop located in East Chinatown, Toronto. The branding visually represents the intersection between the family's Japanese Canadian roots, pop culture and community. The brand identity is influenced by vintage Japanese baseball uniforms and the story of the Asahi Baseball Club. The wall mural featured in the restaurant showcases the brand's playfulness, which is carried throughout various branded elements including a custom sake label & merchandise.

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