Olymel

Entire Packaging Design Program

2026

LG2, Quebec/Montreal/Toronto
w: lg2.com

For Olymel, the creative solution embodies raw excellence without artifice. Inspired by the Best of Show—the ultimate symbol of agricultural quality—the redesign features a bold packaging system. A deep blue block ensures instant shelf recognition, paired with gold typography to signal its premium nature. By removing all imagery, this minimalist approach lets the meat's quality speak for itself, turning the packaging into a badge of pride and total transparency.

Creative Director: David Kessous, Marie-Pier Gilbert
Copywriter: Magalie Shah
Art Director: David Beauchemin
Designer: David Beauchemin
3D Designer: Samuel Thibodeau
Architecture Team: Olivier Paré, Mariana Gariepy
Layout Artist: Marie-Pier Daigle
Strategic Planner: Jean-Sébastien Martel, William Labelle
Client Services: Stéphanie Martin, Elizabeth Grenier, Marion Haimon, Valérie Beaudoin, Ambre Kerleau
Agency Producer: Mélanie Thérien, Mélissa Brisson
Graphics: Mélissa Brisson
Mac Artist: Karine Allie
Photographer: Vincent Castonguay
Chief Creative Officer: Nicolas Baldovini, Josh Stein, Luc Du Sault
Chief Strategy Officer: Sophie-Annick Vallée
Vice-President, Strategy: Marc-André Fafard
Vice-President, Account Services: Karine Payette
Executive Creative Director: David Kessous
Architecture: Hélène Fortin
Copywriter: Catherine Tremblay
Graphic Designer: Jean-Michel Tardif
Senior Director, Marketing & Innovation: Maude Lacoste
Marketing Director: Cathy Samson
Senior Brand Manager: Benoît Tremblay
Client Services: Ambre Kerleau
Ad Agency: LG2
Client: Olymel