Olymel

Entire Packaging Design Program

2026

LG2, Quebec/Montreal/Toronto
w: lg2.com

Creative Director: David Kessous, Marie-Pier Gilbert Copywriter: Magalie Shah Art Director: David Beauchemin Designer: David Beauchemin 3D Designer: Samuel Thibodeau Architecture Team: Olivier Paré, Mariana Gariepy Layout Artist: Marie-Pier Daigle Strategic Planner: Jean-Sébastien Martel, William Labelle Client Services: Stéphanie Martin, Elizabeth Grenier, Marion Haimon, Valérie Beaudoin, Ambre Kerleau Agency Producer: Mélanie Thérien, Mélissa Brisson Graphics: Mélissa Brisson Mac Artist: Karine Allie Photographer: Vincent Castonguay Chief Creative Officer: Nicolas Baldovini, Josh Stein, Luc Du Sault Chief Strategy Officer: Sophie-Annick Vallée Vice-President, Strategy: Marc-André Fafard Vice-President, Account Services: Karine Payette Executive Creative Director: David Kessous Architecture: Hélène Fortin Copywriter: Catherine Tremblay Graphic Designer: Jean-Michel Tardif Senior Director, Marketing & Innovation: Maude Lacoste Marketing Director: Cathy Samson Senior Brand Manager: Benoît Tremblay Client Services: Ambre Kerleau Ad Agency: LG2 Client: Olymel

For Olymel, the creative solution embodies raw excellence without artifice. Inspired by the Best of Show—the ultimate symbol of agricultural quality—the redesign features a bold packaging system. A deep blue block ensures instant shelf recognition, paired with gold typography to signal its premium nature. By removing all imagery, this minimalist approach lets the meat's quality speak for itself, turning the packaging into a badge of pride and total transparency.