One in 100

Cause-Related Creative Response - Single

2025

The Local Collective, Toronto, ON
e: Hi@thelocalcollective.com
w: thelocalcollective.com

Ad Agency: The Local Collective Chief Creative Officer: Matt Litzinger President: Kaitlin Doherty Executive Creative Director, Design: Omar Morson Executive Creative Director, Advertising: Josh Day, Caitlin Keeley Writer: Matt Litzinger, Caitlin Keeley Account Director: Vallerie Traitses Illustrator: Kathleen Fu PR Agency: Heads & Tales Media Agency: M&K Media Client: Safehaven Toronto

One in One Hundred is a custom seek-and-find book that raises awareness for medically complex children. Set in detailed Toronto scenes, each page challenges readers to find one child using assistive devices—highlighting how easily they go unseen in everyday life. Through poetic language and rich illustration, the book fosters empathy, inclusion, and understanding for a community too often overlooked.