One in 100

Cause-Related Creative Response - Single

2025

The Local Collective, Toronto, ON
e: Hi@thelocalcollective.com
w: thelocalcollective.com

One in One Hundred is a custom seek-and-find book that raises awareness for medically complex children. Set in detailed Toronto scenes, each page challenges readers to find one child using assistive devices—highlighting how easily they go unseen in everyday life. Through poetic language and rich illustration, the book fosters empathy, inclusion, and understanding for a community too often overlooked.

Ad Agency: The Local Collective
Chief Creative Officer: Matt Litzinger
President: Kaitlin Doherty
Executive Creative Director, Design: Omar Morson
Executive Creative Director, Advertising: Josh Day, Caitlin Keeley
Writer: Matt Litzinger, Caitlin Keeley
Account Director: Vallerie Traitses
Illustrator: Kathleen Fu
PR Agency: Heads & Tales
Media Agency: M&K Media
Client: Safehaven Toronto